Wholesaling 101

As of 2022, wholesaling is still one of the most underrated ways to get into real estate with little to no money or risk. New and experienced investors alike, this investment approach can produce significant revenue and contribute to your overall success as a real estate investor.

Wholesaling is the process of finding deep discounts on properties that can be resold for a profit. In order to find these deals, wholesalers network with other real estate professionals, such as wholesalers, real estate agents, and investment property owners. When a wholesaler finds a deeply discounted property, they will then assign the contract to another investor who will purchase the property and resell it for a profit.

Wholesaling is a great way to get started in real estate because it requires little to no money or risk. If you are able to find good deals, wholesaling can be very profitable. The key to success in wholesaling is to build a strong network of real estate professionals and to always be on the lookout for deeply discounted properties.

Wholesaling: The Basics

The most important thing when wholesaling is to find a motivated seller. This is someone who is looking to sell their property quickly, usually for below market value. You will then need to put the property under contract. Once you have a contract in place, you will need to find a buyer who is willing to pay more than what you have the property under contract for. Wholesaling is a great way to make money in real estate without having to put any of your own money into the deal. 

When completing a wholesale deal, there will be three main players involved. The seller, the wholesaler, and the buyer. When wholesaling, you will be putting a property under contract and then selling your contract to someone else at a higher price.

Potential Risks

Wholesaling can be a great way to make money in real estate, but it’s not without its risks. Wholesalers need to find properties that are deeply discounted in order to make a profit, so they must be knowledgeable about their local market and have strong negotiation skills. They also need to be aware of the potential for problems with the property and have a plan in place for how to deal with them. 

One of the biggest dangers wholesalers face is finding a property that they can’t sell. This can happen if the property is overpriced, in poor condition, or located in an area that is unappealing to buyers. wholesalers need to have a solid marketing plan in place to ensure that they can sell the property quickly and for a profit. They also need to be prepared to walk away from a deal if it doesn’t meet their expectations.

Another risk wholesalers face is running into legal trouble. This can happen if the property is not properly inspected or if there are outstanding liens on the property. wholesalers need to be familiar with the laws in their state and consult with an attorney before entering into any contracts.


Understand that if you sign a purchase agreement and fail to line up another buyer, you’ll have no choice but to fulfill your legal obligations to the contract. 

There are ways to increase your odds of success as a real estate wholesaler. Be prepared to spend a decent amount of money on marketing; the most successful real estate wholesalers are highly effective marketers. Set aside plenty of time for networking events, and keep business cards with you at all times. Get educated regarding property valuation, using real estate comps to assess properties, the costs of repairing residential real estate, and any carrying costs that you may be responsible for along the way. Finally, learn strategies for turning leads into deals; the main trick is talking to people effectively, so honing your communication skills is always a good idea.

You can learn more from our free and informative workshops. Join us: https://www.tlwbevents.com/workshop

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